Growth roadmap
for Agree.com
It was great spending time with Evan and briefly getting to chat with you. If growth is a priority right now, I'd love to figure out how I can be helpful. I think you've built something really cool, and I'd love to help accelerate toward the next set of milestones.
ICP assumptions
I work backwards from the customer and the problem you solve, not from a list of tactics. So before anything else, here are my assumptions about who that customer is.
- Finance leaders who own cash flow, DSO, and collections
- Sales and RevOps teams moving closed deals into billing
- Founders and operators at lean B2B companies without a finance stack
- B2B teams where revenue starts with a signed agreement
- Service businesses, SaaS, and agency-style companies with invoices tied to contracts
- The profile you already win: Beehiiv, Product Hunt, Rho, TaxGPT, and Thoropass
Growth Framework
This would be my framework for thinking about Agree.com's growth: a roadmap built on a few principles, run as experiments until the winners compound.
Win the operators who own contract-to-cash
The buyer is often not shopping until a payment workflow breaks, so Agree.com has to become familiar inside the operator, agency, finance, and founder communities they already trust.
Be the answer for contract-to-cash searches
When teams compare e-signature, invoicing, payments, and collections tools, Agree.com should own the answer before DocuSign, PandaDoc, HoneyBook, or Stripe gets the click.
Surround revenue owners at named accounts
The best-fit accounts are nameable: B2B teams with signed contracts, invoices, and cash collection pain. We go straight at the finance, RevOps, sales, and founder buyers who feel it.
Growth roadmap example
A sample set of experiments, one per principle. We run them, double down on winners, and cut the rest.
Agree.com already has a sharp wedge: free e-signature plus contract-to-cash automation. I would pair that with creator distribution in the niches where operators look for tools: agency owners, fractional CFOs, RevOps leaders, and founder-operators.
Agency owners and operators
They send proposals, contracts, and invoices every week. YouTube, LinkedIn, and X audiences are full of owners looking for cleaner client ops.
Finance and fractional CFO creators
They speak to DSO, collections, cash flow, and month-end drag. Agree.com fits the work they already explain to operators.
RevOps and sales ops creators
They care about quote-to-cash handoffs, CRM cleanup, and tools that make signed deals turn into money.
When a team asks ChatGPT, Perplexity, or Google which contract-to-cash platform to use, Agree.com should be the answer. Agree.com already has product pages for agreements, AI agents, developers, and free e-signature; those can become the source layer for comparison and alternative searches. Six phases:
Baseline & technical access
Make the site fully crawlable and parseable by the AI engines.
Prompt & question map
Map the 100–300 prompts buyers ask, and who gets cited today.
Content system
Publish citable comparison, alternative, and use-case pages.
Citation & mention placement
Get onto the third-party sources engines already trust.
Off-site surfaces
Seed answers on Reddit, LinkedIn, and YouTube where engines look.
Measurement
Track prompt-level share of voice against competitors.
You already win teams like Beehiiv, Product Hunt, Rho, TaxGPT, and Thoropass. We build the named list of the next few hundred that look just like them, then start building toward a close today.
Tight targeting
Teams that mirror your wins: creator and newsletter platforms (Kit, Substack, Kajabi), vertical SaaS companies (ServiceTitan, Toast), and commercial services groups with recurring contracts.
Surround sound
Reach everyone on the relevant teams (finance, RevOps, sales, and founder/ops) across email, LinkedIn, and retargeting, so the whole buying group hears it.
High-touch for the top accounts
A 5-10 person CFO, RevOps, and founder dinner in NYC at Sushi Nakazawa, plus creative / IRL gifts.
Thoughts & next steps
Let's get on a call and go deeper. I'll bring my best ideas. We don't get paid for decks, we get paid for execution and outcomes, and that's where I'd want to earn it.
Let's chat →
I've spent the last decade launching and growing products on the internet. From working for Beyoncé to founding a resale marketplace backed by Snapchat and Floodgate, I've had to invent growth playbooks to break through the noise.
Now I'm building a growth studio that helps companies find and execute the one channel that actually scales. We pair AI-native tools with hands-on expertise to run a set of winning playbooks with real alpha: strategy and execution built for how growth works in 2026.
The model is simple: I come in for a few months to set up the infrastructure, experiments, and AI agents, then hand you a system your team can run on its own. I work as an extension of your team in Slack, and love an on-site session in NYC.
Based in New York City
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